What is a VSL video?
A VSL (video sales letter) is a structured sales video: hook, story or proof, offer, and call to action. It is designed to convert viewers on a landing page or webinar-style flow. Website Talking Heads produces VSLs and presentation videos with professional talent, clear pacing, and conversion-focused editing.
VSL and presentations FAQs
How do I choose a VSL production company?
Ask four questions before you hire. One: can they show you finished VSLs for offers like yours, not only brand videos? Two: who is on camera, a real professional actor or an AI avatar? Three: will they work from your copywriter's script? Four: what are the price and turnaround before you start? Talking Heads has produced video since 2001: 30,000+ videos for 4,000+ clients, with Telly and w3 awards. Our on-camera talent are real professional actors, never AI avatars.
How much does VSL video production cost?
At Talking Heads, video presentations and VSLs start at $1,500. Each one pairs a real, professional spokesperson with motion graphics, text, editing and music. The final price depends on length and complexity.
What is a VSL (video sales letter)?
A VSL is a long- or mid-form sales video that leads a viewer from problem to offer with a deliberate structure: attention, credibility, proof, objections, and CTA. Talking Heads produces VSLs for marketers who need on-camera delivery and clean, conversion-minded production.
How is a VSL different from a product demo or spokesperson ad?
A short spokesperson ad introduces the brand. A product demo shows the product working. A VSL is built to sell. It is often longer, with offer mechanics, guarantees, and urgency. Demos and testimonials often appear as chapters inside a VSL.
How long should a VSL be?
It depends on price and complexity. Many web VSLs run 5 to 20 minutes; shorter "mini-VSLs" work for lower-ticket offers. We pace for retention and recommend testing multiple cuts over time rather than one evergreen file forever.
Do you write the VSL script?
We can refine your draft or collaborate with your copywriter. Strong VSLs need a solid offer and proof stack first; production then makes delivery clear, credible, and watchable.
Can one VSL be cut into shorter ads and presentation versions?
Yes. A master VSL often yields short hooks for ads, a mid-length presentation cut, and social teasers. Plan variants up front so shooting covers the angles you need.








