Skip to content 
Frequently Asked Questions
Answers from Talking Heads service pages, the actors hub, and blog posts—combined in one place.
Video spokespeople & actors
How do I choose a video spokesperson?
Watch pre-recorded auditions, then pick the face that matches your brand.
Can Talking Heads help if I do not have a script yet?
Send us your script—or let our award-winning team craft a conversion-focused script and visuals.
How does Talking Heads produce and deliver my spokesperson video?
We film, edit, and deliver your spokesperson video—fast turnaround, pixel-perfect results.
Whiteboard video FAQs
What is a whiteboard video?
A whiteboard video is an explainer that uses hand-drawn or tablet-drawn illustrations—often with a voiceover—to teach a product, process, or idea. Talking Heads produces custom whiteboard videos for marketing, training, and sales, not stock templates with your logo slapped on.
When should a business use a whiteboard video instead of a talking-head spokesperson?
Use whiteboard when the story is conceptual (how it works, multi-step process, abstract benefits). Use a talking-head spokesperson when trust, personality, and direct address matter more than diagrams. Many campaigns use both: a spokesperson open/close with a whiteboard mid-section.
How long should a whiteboard explainer be?
Most B2B whiteboard videos land between 60 and 180 seconds. Shorter for ads and social; longer for training or complex product walkthroughs. Length should match one clear job, not every feature.
What does Talking Heads need to produce a whiteboard video?
A clear goal, audience, and draft script or outline. We refine the script, storyboard the visuals, illustrate, record voiceover (or sync to your talent), edit, and deliver web-ready files. Brand colors, logos, and product references help keep the piece on-brand.
Are whiteboard videos the same as motion graphics or animation?
No. Whiteboard emphasizes drawn illustration and teaching pace. Motion graphics lean on typography, UI, and kinetic design. 2D/3D animation can be full character or product cinema. We produce all three when the brief calls for it.
Product demo FAQs
What is a product demo video?
A product demo video walks viewers through what your product does, how to use it, and why it matters. It can be on-camera with a spokesperson, screen-led for software, or a hybrid. Talking Heads builds demos for marketing sites, ads, sales enablement, and onboarding.
How is a product demo different from a whiteboard or VSL?
A product demo proves the product in action. A whiteboard explains concepts with drawings. A VSL (video sales letter) is structured to sell—hooks, proof, offer, CTA. Many funnels use a short demo inside a longer VSL or landing page.
How long should a product demo be?
Web and ad demos often run 45–120 seconds. Sales-enablement or training demos can run longer if they cover a real workflow. Match length to one job: awareness, conversion, or how-to.
Do you need software access or a physical product?
Yes when the demo must show the real UI or product. For early-stage products we can work from clickable prototypes, staging environments, or stills plus motion. We coordinate capture, script, and edit so the story stays accurate.
Can a product demo include a Talking Heads spokesperson?
Yes. A spokesperson open builds trust; screen or product B-roll carries the proof; a closing CTA drives the click. Casting from our actors library is available when you want on-camera talent.
Funny ads FAQs
What are funny video ads?
Funny video ads are short commercials built around humor: a comic premise, timing, and a clear brand payoff. Talking Heads writes and produces funny ads with real on-camera talent so the joke serves the product, not the other way around.
When do funny ads outperform straight talking-head spots?
When the category is crowded, the offer is simple, and you need interruption value on social or TV-style placements. Straight spokesperson spots win when trust, compliance, or complex claims matter more than laughs. Some brands run both.
How long should a funny ad be?
Most funny ads work best at 15–60 seconds. Social cuts often sit at 15–30; web and broadcast-style pieces can go longer if the premise sustains. Always leave a clear CTA after the punchline.
Will humor hurt a serious B2B brand?
Not if the humor is brand-safe and the payoff is professional. We keep jokes in character for your audience—smart and light, not offensive—and tie the laugh back to a benefit or offer.
Can funny ads use the same actors as spokesperson videos?
Yes. Many campaigns cast from the same Talking Heads actors library for continuity across funny ads, explainers, and classic talking-head spots.
VSL and presentations FAQs
What is a VSL (video sales letter)?
A VSL is a long- or mid-form sales video that leads a viewer from problem to offer with a deliberate structure: attention, credibility, proof, objections, and CTA. Talking Heads produces VSLs for marketers who need on-camera delivery and clean, conversion-minded production.
How is a VSL different from a product demo or spokesperson ad?
A short spokesperson ad introduces the brand. A product demo shows the product working. A VSL is built to sell—often longer, with offer mechanics, guarantees, and urgency. Demos and testimonials often appear as chapters inside a VSL.
How long should a VSL be?
It depends on price and complexity. Many web VSLs run 5–20 minutes; shorter “mini-VSLs” work for lower-ticket offers. We pace for retention and recommend testing multiple cuts over time rather than one evergreen file forever.
Do you write the VSL script?
We can refine your draft or collaborate with your copywriter. Strong VSLs need a solid offer and proof stack first; production then makes delivery clear, credible, and watchable.
Can one VSL be cut into shorter ads and presentation versions?
Yes. A master VSL often yields short hooks for ads, a mid-length presentation cut, and social teasers. Plan variants up front so shooting covers the angles you need.
3D and 2D animation FAQs
What is the difference between 2D and 3D animation?
2D animation is flat illustration in motion—characters, icons, and scenes that read clearly on web and social. 3D animation adds depth, lighting, and camera moves for product renders, environments, and cinematic reveals. We choose the style that fits your story and budget.
When should a business use animation instead of a talking-head video?
Use animation when you need to show the invisible (software internals, processes, abstract benefits), style a brand world, or demo a product that is not camera-ready. Use a talking head when trust and human delivery matter most. Many campaigns combine both.
How long should a marketing animation be?
Most web and ad animations land between 30 and 90 seconds. Explainer or training pieces can run longer when the workflow needs it. Length should serve one clear job—not every feature.
What do you need from us to start an animation project?
A clear goal, audience, and draft script or outline help most. Brand guidelines, logos, product references, or CAD/UI assets speed production. We storyboard, animate, add voiceover or music as needed, and deliver web-ready files.
Is animation the same as motion graphics or whiteboard video?
Related, but not the same. Motion graphics lean on typography, UI, and kinetic design. Whiteboard emphasizes drawn teaching illustrations. 2D/3D animation can be full character work or photoreal product cinema. We produce all of these when the brief calls for it.
Motion graphics FAQs
What are motion graphics?
Motion graphics animate design elements—type, logos, charts, UI, and shapes—to explain or sell without full character animation. Talking Heads builds custom motion pieces that match your brand system and message.
How do motion graphics differ from 2D/3D animation or whiteboard?
Motion graphics emphasize design and typography. 2D/3D animation often centers characters or product cinema. Whiteboard uses drawn teaching illustrations. We pick the format that fits the story—or combine them in one video.
Where do motion graphics work best?
Product launches, SaaS feature explainers, social ads, logo stings, lower-thirds packages, and website hero loops. Anywhere you need clarity and polish without a full live-action shoot.
How long should a motion graphics spot be?
Most marketing motion spots run 15–60 seconds. Explainer or presentation segments can run longer. Keep one job per cut so pacing stays sharp.
What assets do you need to start?
Brand guidelines, logos (vector preferred), fonts if licensed for motion, and a script or outline. Screenshots or UI exports help for software stories. We storyboard, animate, mix audio, and deliver web-ready files.
Product Demonstration Videos That Show Features and Sell
What are demonstration videos?
Videos that show how a product or service works—features, benefits, and use cases—so buyers understand faster than with text alone.
What is a product demo video?
A product demo video walks viewers through what your product does, how to use it, and why it matters. It can be tabletop, spokesperson-led, or a hybrid with motion graphics.
Can a product demonstration include a spokesperson?
Yes. Spokesperson demos explain complex features on camera while showing the product. Casting from our actors library is available when you want on-camera talent.
How is a product demo different from a whiteboard or VSL?
A product demo proves the product in action. A whiteboard explains concepts with drawings. A VSL is structured to sell. Many funnels use a short demo inside a longer sales video or landing page.
We Turn Your Sales Message Into a Conversion-Focused Video Sales Letter
What is a video sales letter?
A video sales letter (VSL) is a produced on-camera sales presentation—usually a spokesperson—that walks the viewer from problem to offer to CTA on a landing page or funnel step.
Can you turn our existing sales copy into a VSL?
Yes. We restructure written sales messages into spoken, retention-focused scripts and produce the finished video with talent, graphics, and editing.
How is a VSL different from a talking head ad?
Ads are short and interruptive. A VSL is long-form persuasion built to close on a page where the viewer already raised their hand.
Do we need multiple VSL versions?
One strong control VSL can launch a funnel. As traffic scales, hook variants and proof refreshes help fight fatigue—see our VSL over time guide.
3D Animation for Product Marketing: Why It's Economical Now
Is 3D animation affordable for small and mid-size product teams?
Yes—when scope is focused. A single hero explainer with reusable assets often costs less than a full live shoot and delivers cuts you can reuse across channels.
What is 3D animation video production used for?
Product demos, B2B explainers, training, brand stings, logo animation, and character-driven marketing videos—anywhere depth and visual storytelling beat static slides.
How long does a 3D product video take?
Timelines vary by complexity, but modern pipelines routinely deliver marketing-length pieces in weeks, not the multi-month cycles of legacy 3D production.
3D vs. 2D animation for product marketing?
3D adds depth, lighting, and camera freedom—ideal for physical products and immersive worlds. 2D is often faster for diagram-style explainers. Many brands use both across the funnel.
App Walkthrough Videos for SaaS: Screen Demo + Human Face (Not a Silent Recording)
What is an app walkthrough video?
A screen demo that guides viewers through an app or SaaS product—features, flows, and benefits—so users understand before they try it. Best versions pair UI capture with a professional spokesperson and motion graphics.
How long should an app walkthrough be?
Most marketing walkthroughs run about 1–3 minutes—one primary workflow, one outcome, one CTA.
When should I use app walkthrough examples as a brief?
When you evaluate app walkthrough examples, check the first 10 seconds for a benefit, UI readability on mobile, natural delivery, and a single clear next step.
App walkthrough vs. silent screen recording?
A silent recording proves the UI exists. A produced walkthrough proves it is easy, credible, and worth the next click.
Typography Videos That Make the Script the Visual: Kinetic Text for B2B
What is kinetic typography?
Animated text timed to voiceover or music so the message is the visual. Timing and type reinforce meaning. Common in explainers, ads, social clips, and site intros.
Kinetic typography vs motion graphics?
Motion graphics cover logos, icons, and scenes. Kinetic typography centers animated words. Many spots mix both—see our motion graphics work and the typography style page.
When should I use a kinetic typography video?
When the script is the product: launches, policy explainers, training highlights, and short ads where readable timed text drives retention.
Will it work on websites and social?
Yes—Full HD MP4 (and other formats on request) for sites, landing pages, YouTube, and social, with optional voiceover and sound design.
What do I get in a custom package?
Custom graphics, professional VO, editing and compositing, and motion design. Start with examples and options on the kinetic typography production page.
Logo Reveals That Own the Room: Trade Shows, Video Intros, and Brand Outros
How long should a logo reveal be?
Short. A few seconds is usually enough for intros and booth loops. Long enough to land the brand and audio hit; short enough that content still owns the watch. Trade show loops can lean slightly longer if the reveal is the attention hook before a silent-friendly demo section.
Do I need both an intro and an outro?
Yes for most commercial packages. Matching open and close strengthens recognition and gives you a clean CTA beat at the end. Booth loops especially benefit from a clear outro so the next open hits hard.
Can one logo reveal work for trade shows and YouTube?
Usually yes—with aspect-ratio and length variants. Produce a master, then export landscape for booth monitors / YouTube and vertical or square cuts for kiosks and social.
Should the logo reveal include sound?
Yes when the environment supports audio (booth with speakers, webinars, most web video). Also deliver a muted-friendly version with stronger visual timing for autoplay social and noisy floors.
How is this different from motion graphics or full animation?
A logo reveal is a focused brand sting. Motion graphics and animation often carry the full story. Many campaigns use all three: sting for brand, motion or animation for message—see our style guide.
VSL Videos That Keep Converting: Why Multiple Sales Videos Over Time Beat One Evergreen Cut
How long should a VSL video be?
Long enough to sell—often 5–20+ minutes for high-ticket offers, shorter for simpler products. Length is secondary to retention through the offer and CTA. Test mid-form cuts if your traffic won’t sit for a classic long VSL.
How many VSL videos do I need to start?
Start with one control and at least one hook variant. Add segment or proof versions once you have traffic and conversion data. Multiple videos over time beat a pile of untested assets on day one.
Can I update a VSL without reshooting everything?
Yes—if the script is modular. Remake opens, proof sections, and offer blocks; keep the core narrative when it still converts.
Should every VSL use the same spokesperson?
Usually yes for brand continuity and faster production. Switch talent when a new segment clearly needs a different demographic or tone—browse options on our Actors page.
Is a VSL the same as a talking head ad?
No. Ads hook and send traffic. VSLs carry the full sales argument on the destination page. Many funnels need both—see talking head video ads for the top-of-funnel piece.
AI Spokesperson Videos vs. Real Spokespersons: What Actually Converts
Is Talking Heads an AI spokesperson tool?
No. Talking Heads produces professional video with real on-camera spokespeople, in-house scripting, and full production for business marketing—not synthetic avatar generation.
Can AI spokesperson videos replace UGC and testimonials?
No. Testimonials depend on a real customer’s face and story. AI-generated “testimonials” erode trust and may violate platform or advertising policies.
When is AI spokesperson video worth testing?
Internal training, rapid script prototyping, and multilingual variants where you will QA each output. Not as a default for paid acquisition on high-ticket offers.
How do I choose a real spokesperson for my brand?
Match age, tone, and energy to your buyer. Browse professional options on our Actors page and pair casting with a clear script and single CTA.
Can I combine AI and real spokesperson video?
Yes—use AI for drafts and internal cuts; use real spokespeople for customer-facing ads, landing pages, and sales content that must convert.
Talking Head Marketing: How Spokesperson Videos Drive Leads and Sales
What is talking head marketing?
Using spokesperson-led video across marketing channels so a real person delivers your message directly to the audience—building trust and driving action.
Is talking head marketing the same as talking head video ads?
Ads are one use case. Talking head marketing also includes landing pages, email, LinkedIn, YouTube, and long-form sales content. See talking head video ads for format specifics and pricing.
How long should a talking head marketing video be?
15–60 seconds for social ads; 60–120 seconds for landing pages; 2–20 minutes for VSLs and deep consideration content.
Should I use a professional spokesperson or film in-house?
In-house works for founder stories and authentic testimonials. Professional spokespeople deliver consistent polish for campaigns that need to scale or convert cold traffic.
Does talking head marketing work for B2B?
Yes—especially for explaining complex offers, supporting demos, and thought leadership on LinkedIn.
Talking Head Video Ads That Convert
What is a talking head video ad?
A talking head video ad features a person speaking directly to the camera to deliver a marketing message, explain a product, or persuade viewers to take action.
Are talking head ads effective?
Yes. They are particularly effective for building trust, explaining complex concepts, and increasing conversions in industries where credibility matters.
How long should a talking head ad be?
Most social media ads perform best between 15 and 60 seconds, while educational or sales-focused videos can range from 2 to 20 minutes.
Do I need professional equipment?
Not necessarily. Modern smartphones can produce excellent results when paired with good lighting and audio equipment.
Can talking head videos work for B2B marketing?
Absolutely. Many B2B companies use talking head videos for thought leadership, product education, lead generation, and customer onboarding.
Should I use a spokesperson or company employee?
Both options can work. Professional spokespersons often deliver polished presentations, while employees may provide greater authenticity and subject-matter expertise.